Buffett Heirs Bet on Apple — WSJ – Nasdaq

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Potential successors made $1 billion wager, a rare foray into tech for Berkshire Hathaway
Anupreeta Das

Warren Buffett’s Berkshire Hathaway Inc. disclosed Monday that it had made a $1 billion bet on Apple Inc. stock
earlier this year, boosting the iPhone maker’s market value by more than $18 billion.

But to the cottage industry that fervently follows the world’s most famous investor, it just didn’t seem like a
move Mr. Buffett would make.

Mr. Buffett has long voiced his aversion to investing in technology companies. Four years ago, he specifically
ruled out investing in Apple.

But Todd Combs, who joined Berkshire in 2011, and Ted Weschler, who arrived a year later, have shown a willingness
to wade into corners of the market that Mr. Buffett won’t touch, including the tech sector.

The investment shows the amount of rope Mr. Buffett is willing to give his protégés, as the legendary
stock picker, who turns 86 years old in August, prepares Berkshire for a future without him at the helm. In an email
Monday, Mr. Buffett didn’t say whether Mr. Combs or Mr. Weschler made the call. But he said they each make investment
decisions without consulting him first.

The Apple position gives Berkshire a rare sizable stake in a technology company. Its first was Mr. Buffett’s $11
billion investment in International Business Machines Corp. Mr. Buffett made that investment in 2011 and has expanded
it, most recently early this year. IBM shares have dropped roughly 20% since Berkshire disclosed its stake, as the
company tries to turn itself around.

The IBM investment left many Berkshire shareholders, analysts and others scratching their heads. Mr. Buffett had
long expressed caution when it comes to tech companies. In his 1996 annual letter to shareholders, he wrote that “many
companies in high-tech businesses or embryonic industries will grow much faster in percentage terms…But I would rather
be certain of a good result than hopeful of a great one.”

His opinion hadn’t changed much as of Berkshire’s annual shareholder meeting in 2012, where Mr. Buffett said he
wouldn’t invest in Google Inc. or Apple. “I just don’t know how to value them,” he said.

That position changed sometime in the first quarter for Berkshire, when Mr. Combs or Mr. Weschler bought the stock.
Apple’s shares were trading in the mid-90s for much of that time. They closed Monday up 3.7% at $93.88 but are still
down nearly 11% this year.

The tech giant’s stock has been battered partly because of a slowdown in iPhone sales, as Apple struggles to keep
up the strong growth that followed the introduction of its larger-screen smartphones in late 2014. The 2015 successors
to those initial big-display models haven’t garnered as much enthusiasm from consumers. Last month, Apple reported its
first quarterly revenue decline since 2003.

In an interview with The Wall Street Journal at the time, Apple Chief Executive Tim Cook said it was “a challenging
quarter,” but he dismissed concerns that the company was in decline. He attributed the slump to short-term factors such
as the strong dollar, difficult economic conditions and difficult comparisons for iPhone sales. “It’s a tough bar to
hurdle, but it doesn’t change the future,” he said. “The future is very bright.”

Berkshire’s investment managers, each of whom manages around $9 billion, appeared to agree. The Omaha, Neb.,
conglomerate said in a securities filing it owned 9.81 million shares of Apple as of March 31, valued at roughly $1.07
billion. Those shares are now valued at around $920 million.

Despite Mr. Buffett’s concerns about technology, they are buying into a company with many of the traits the
billionaire investor likes. Apple arguably has a durable “economic moat” — or competitive advantage — in its more than
one billion devices in active use and constellation of services like iTunes and the App Store that keep users tied to
its devices. It also has a predictable cash flow, and the share-price plunge likely presented a buying opportunity.

On the other hand, Apple, like all technology companies, faces the risk that a competitor with a more compelling
product could arise out of nowhere and reshape the industry — as Apple did over the past decade, devastating once
powerful companies like Motorola and Nokia.

“It appears to be a low-risk investment with considerable upside potential…however, I do not think this is an
investment that Buffett would make,” said David Kass, a Berkshire shareholder and finance professor at the University of
Maryland business school. “Todd Combs and/or Ted Weschler…perhaps have a better understanding of the competitive
advantages Apple possesses vis a vis the technological challenges it might face in the years ahead.”

Berkshire’s investment in Apple — the firm’s only new position taken in the quarter — follows the exits of well-
known investors Carl Icahn and David Tepper. Mr. Icahn said last month that he had sold his big stake, telling CNBC at
the time that Apple is a great company but no longer a “no-brainer” as an investment choice. He said he worried about
the company’s ability to succeed in China.

Mr. Icahn made his initial investment, reported to be worth about $1.5 billion, in 2013. He subsequently bought
more shares and called for the company to boost its stock buybacks.

Mr. Tepper’s Appaloosa Management LP disclosed his sale in a securities filing Friday.

Mr. Combs received an endorsement of his stock-picking skills when Mr. Buffett closed a deal to buy aerospace
company Precision Castparts Corp. for $32 billion earlier this year. Mr. Combs began buying shares of Precision in 2012,
a year after he joined Berkshire, but Mr. Buffett hadn’t followed the company closely until last year.

Although Mr. Combs didn’t suggest the deal to his boss, many Berkshire shareholders were reassured that the
investment managers were picking stocks that Mr. Buffett approved of. The two men are part of a succession plan that Mr.
Buffett has put in place at Berkshire, where his roles as chief executive, chairman and investment manager will be split
into three. Mr. Buffett has said his son, Howard Buffett, will be Berkshire’s nonexecutive chairman. He hasn’t revealed
who will replace him as CEO and oversee the conglomerate’s giant insurance, industrial, utility and other operations.

Berkshire’s two stock pickers, along with Mr. Buffett’s financial assistant Tracy Britt Cool — he calls them the ”
three T’s” — are closely involved with various aspects of Berkshire’s operations. Both Mr. Combs and Mr. Weschler have
worked on deals for the conglomerate, for no extra money, as Mr. Buffett likes to say. Mr. Weschler flew to Germany
several times in 2015 to negotiate Berkshire’s deal to buy motorcycle gear maker Detlev Louis Motorradvertriebs GmbH.

The two managers also jointly bought DirecTV stock before it was acquired by AT&T Inc. in 2015, having built up a
position worth nearly $3 billion to become the satellite company’s second-largest shareholder. Berkshire made a tidy
profit from the deal, given that they had bought DirecTV shares for much cheaper than what AT&T paid for them.

Mr. Buffett has said that the big, multibillion-dollar stock holdings are his picks, whereas his two investment
managers typically buy smaller positions of a few hundred million dollars. Among picks thought to be theirs are
companies such as Mastercard Inc., Visa Inc. as well as tech companies like data-analytics firm Verisk Analytics Inc.
and Verisign Inc., an Internet domain name provider.

“Hiring these two was one of my best moves,” Mr. Buffett said in his latest annual letter.

–Lauren Pollock and Erik Holm contributed to this article.

Corrections & Amplifications: Berkshire exchanged most of its position in Procter & Gamble in the quarter to buy
Duracell. An earlier version of this article incorrectly stated the firm sold off the shares. (May 16)

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Buffett Heirs Bet on Apple — WSJ – Nasdaq