Business news update: Will there be Blackberry in the future?
5 months ago 11
BlackBerry CEO John Chen refuses to give up on the company’s hardware business despite lacklustre sales of its first Android-powered phone, the Priv.
The Canadian smartphone maker reported a 0 million US net loss in the first quarter of its 2017 financial year, but said its recovery plan for the year remains on track.
Chen, who has stated the company’s No. 1 goal is to make its smartphone device business profitable this fiscal year, said he expects the company’s new mobility solutions segment to break even or record a slight profit during the third quarter, which ends Nov. 30, 2016.
The mobility solutions business will focus on boosting device sales by targeting new distribution channels and starting up a mobility software licensing service, Chen said Thursday.
Smartphone sales lower
“I really, really believe that we could make money out of it… out of our device business,” he said during a conference call with analysts Thursday morning.
During BlackBerry’s first quarter — the second full quarter to include Priv sales — the smartphone segment generated 2 million US of revenue and had a -million US operating loss.
The company sold roughly 500,000 devices at an average price of 0 US each, he said, which is about 100,000 smartphones fewer than the previous quarter and about 200,000 fewer than two quarters earlier. BlackBerry previously said the company needs to sell about three million phones at an average of 0 US each to break even.
Chen said the Priv has proved unaffordable to most, except for top-level executives.
The company plans to release two mid-range, Android-powered phones before its current fiscal year ends Feb. 28, 2017, he said. More information on these devices is expected next month.
BlackBerry will also start to license some of its device software to help drive growth and profitability in the company’s mobile services business segment, he said.
Chen previously indicated the company will stop making smartphones if the device business remains unprofitable. While he doesn’t believe this will be a necessary step, he said the software licensing plan could help make that transition smoother if the time comes.
Other businesses make money
BlackBerry, which started reporting revenue by three main segments this quarter, showed operating profits in its other two businesses: million US from software and services, and million US from service access fees.
The company said it plans to grow revenue by 30 per cent in software and services, as well as report an adjusted loss of about 15 cents per share — compared to analyst estimates of a 33-cent loss — this fiscal year.
This quarter, BlackBerry’s loss amounted to US.28 per share and included a 1-million US writedown of the smartphone company’s assets and million US in restructuring charges, among other things.
Excluding writedowns, restructuring and certain other items, BlackBerry came close to breaking even with an adjusted loss of million US — which was better than analyst estimates.
But revenue was below analyst estimates at 0 million US under generally accepted accounting principles, or 4 million US with certain adjustments.
“BlackBerry to discontinue Classic phone and keyboard”
BlackBerry Ltd. BBRY, +2.46% will discontinue its Classic smartphone, the last of its models that feature the classic keyboard and track pad used on its original models. The announcement comes just a year and a half after the company first unveiled the Classic phone category, which was released in 2014 in an attempt to lure back customers who enjoyed the traditional keyboard. The decision to discontinue the phone comes amid fierce competition in the mobile hardware market from Apple Inc. AAPL, +0.77% and Alphabet Inc. GOOGL, +1.49% which have weighed on BlackBerry’s hardware sales for several years. BlackBerry said it will use the freed-up resources on more profitable areas of the business, such as software and security. It will continue to support BlackBerry 10, and still plans to sell other phones, such as BlackBerry PRIV and BlackBerry Passport. Shares of Blackberry fell 0.3% to .52 in Wednesday afternoon trade. They’ve declined by 8.2% over the last three months and 18.2% over the last year, underperforming the S&P 500.