Disney vows action as Snow White appears at China’s Wanda Park

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Walt Disney Co. said it’s prepared to take action to protect its intellectual property rights after performers dressed as Snow White and Captain America, as well as stuffed animals that resembled Kung Fu Panda, were featured at Dalian Wanda Group Co.’s new theme park in China.

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β€œWe vigorously protect our intellectual property and will take action to address infringement,” the company said in an e-mail statement Monday in response to Bloomberg News queries about the characters, who resembled the Disney ones, were on display at a Wanda theme park over the weekend. β€œOur characters and stories have delighted generations, these illegal and substandard imitations unfortunately disappoint all who expect more.”

Performers show up at the Wanda City park dressed as Marvel's Captain America and Disney's Snow White.Β© Rachel Chang/Bloomberg
Performers show up at the Wanda City park dressed as Marvel’s Captain America and Disney’s Snow White.

Billionaire Wang Jianlin on Saturday officially opened the Wanda City park in Nanchang, the first of his conglomerate’s 15 planned theme park and entertainment projects in China that it hopes will help it unseat Disney as the world’s largest tourism operator. Just over a week ago, Wang publicly challenged theΒ Burbank, California company, saying that Disney’s β€œone tiger is no match for a pack of wolves.”

β€œThe non-Wanda characters were operated by individual stores within Wanda Mall. They do not represent Wanda,” Wanda said in an earlier statement.

The Wanda Cultural Tourism City, spanning 2 square kilometers (200 hectares) in southeastern Jiangxi province, features a theme park, a movie park, an aquarium, hotels and retail stores, according to the company. Wanda said expects the complex to attract 10 million people a year.

To contact Bloomberg News staff for this story: Rachel Chang in Shanghai at wchang98@bloomberg.net. To contact the editors responsible for this story: K. Oanh Ha at oha3@bloomberg.net, Daryl Loo

Β©2016 Bloomberg L.P.

Disney vows action as Snow White appears at China’s Wanda Park