Kid Rock aide killed in ATV crash was from metro Detroit – Detroit Free Press

6 months ago Comments Off on Kid Rock aide killed in ATV crash was from metro Detroit – Detroit Free Press

Kid Rock’s personal assistant who was killed in an apparent ATV accident on the musician’s Nashville, Tenn., estate was from metro Detroit where he had previously worked in real estate management and advertising sales.

The body of 30-year-old Michael Sacha was discovered by Rock and a friend at the sprawling estate around 11:36 a.m. Monday, according to a news release from the Metropolitan Nashville Police Department. According to police, Rock called 911 and officers responded to the scene and found Sacha on the embankment of the property’s long driveway.

Brian Haas, public information officer with the Nashville Fire Department, said firefighters responded to a call Monday morning on Knight Drive and found a man facedown on the side of a driveway. The man was already dead by the time the fire department arrived.

Detectives said they think Sacha drove two people, who had attended a cookout at the property the previous night, down the driveway to meet with an Uber driver at midnight.  While riding the ATV back toward the residence, Sacha lost control and crashed, police said.

Rock, whose real name is Robert Ritchie, began looking for Sacha late Monday morning when he couldn’t find him at the residence. Nashville police said Sacha’s death was determined to be an accident.

Sacha was a Michigan native, who at one point lived in Royal Oak.

Rock released a statement late Monday, saying he was “beyond devastated” to confirm Sacha’s death.

“He was a member of our family and one of the greatest young men I have ever had the pleasure to not only work with, but also to become friends with,” Rock said. “I know I speak for us all in sharing my deepest condolences to his family. I cannot imagine how they must feel. Myself, the band, our family, friends and coworkers are devastated over this loss.”

Rock said he and Sacha were supposed to return to Michigan on Monday, but he decided to stay in Nashville until he could “bring him home to his family.”

“We’ve already been contacted by the press asking if it was me who was in the accident, so I want to stop any rumors before they spread,” Rock said. “I’m asking everyone to please respect our and his families’ privacy in this difficult time. RIP Mike. We will never forget you, my friend.”

Tributes for Sacha were posted across social media Monday night into Tuesday morning after news of his death begin to spread.

One person, with username katflashfever2000, posted on Rock’s website that a chance encounter with Sacha left a memorable impression.

“He really left me with such a positive emotion,” the user wrote. “…He was a gift to us. To his family, you raised a very special person. Robert i’m so sorry.”

A feature story in Eastern Michigan University’s alumni magazine indicates Sacha graduated from the school in 2008 with a business administration degree and went on to become a businessman. After graduation, Sacha worked for Quicken Loans as a mortgage banker and also partnered with two friends to launch a wedding planning app through iTunes, according to the article.

“I went to college because I wanted to figure out where my passion lies,” Sacha told the magazine in 2013. “Eastern has a great environment for letting your ideas flow. I set a goal to run my own business by age 27.”

The article, “Meet the New Boss,” featured EMU alumni who “represent the next generation of business leaders.” Sacha launched BuyMichLocal, an online business directory that competed with Yelp, Groupon and other similar sites. According to the article, his site reached more than 1.7 million consumers through its web, e-mail, social media and mobile platforms. It’s unclear if the business remains open.

“The earlier you go through the ups and downs of running a business, the sooner you’ll experience success,” Sacha told the alumni magazine. “I was very fortunate to earn my degree at Eastern, which has a great business program and an environment that prepares you for the real world.”

Sacha also had worked as a multimedia account executive at, which runs business operations for the Detroit Free Press and Detroit News.

According to his LinkedIn profile, Sacha oversaw dozens of property and real estate management company accounts from November 2009 to October 2012.

Nick Krol, senior director of Digital and Sales Operations at, said he worked briefly with Sacha during his time at the company.

“He had a short career here, but it was a pretty good one,” Krol said. “I wasn’t that close to him, just worked on a couple projects here and there. He was good people, always came into work with a positive attitude, funny … Just an overall pleasure to be around.”

Contact Katrease Stafford: The Tennessean reporter Cindy Watts contributed to this report.

Kid Rock aide killed in ATV crash was from metro Detroit – Detroit Free Press

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