Netflix app gets stream-speed option – CIO

6 months ago Comments Off on Netflix app gets stream-speed option – CIO

When it comes to streaming video on mobile devices, one speed does not fit all. Users who don’t have data caps want to stream at the highest available speed, for example, and others who need to be careful not to blow through their monthly data allotments may want slower speeds.

Until yesterday, Netflix’s mobile users were limited to a slow streaming speed that conserved data but also delivered relatively poor video quality. Today Netflix subscribers can choose the stream rates that suit them best. “Our goal is to give you more control and greater choice in managing your data usage whether you’re on an unlimited mobile plan or one that’s more restrictive,” wrote Eddy Wu, Netflix’s director of product innovation, in a blog post.

Freedom to stream higher quality Netflix content

Netflix’s default stream setting won’t change, and it lets users stream about three hours of video per 1GB of data, according to Wu. However, users can now change a setting in the Netflix mobile app and choose a higher stream speed that delivers higher-quality video — and also consumes more data. (To change the stream-speed setting, you must first update the Netflix app, and then go to App Settings > Cellular Data Usage. Next, you should disable the default setting and choose the stream quality that works best for you and your data plan. Choose carefully, though, because some of the options will eat up your data allotment quickly, if you have one.)

The ability to change stream speeds isn’t unique; Amazon lets its users adjust stream rates, Hulu does not. You can, of course, stream video via a Wi-Fi network, which doesn’t use any cellular data.

Netflix app gets stream-speed option – CIO