It might not be much longer before anyone or anything famous, may it be a celebrity or a well-known business, would be able to directly post their own search results on Google Search. This should allow for much better self-promotion for companies and individuals alike who have something to sell to consumers.
Last month, Google began testing a twist on its ubiquitous Cards feature for mobile, allowing presidential candidates to post their own in-depth debate rebuttals. The tech giant also took time to manually curate how each candidate felt about hot-button issues. Now it would appear that Google Search will also be allowing small businesses to use this feature, and may be doing the same for celebrities and larger companies.
Search guru Mike Blumenthal was the first to report sighting this expansion of the new feature, having accidentally stumbled upon it while he was shopping for engagement rings. Seeing a bespoke ad for local business Andrew Jewelers, he clicked on one of the company’s posts, which pulled up a dedicated website complete with text and images. Users would be able to share posts from these small business results, but not like or comment on the posts.
Google eventually confirmed to The Verge that it was indeed testing this feature on Google Search , a tool that could work well for anyone hoping to promote their brand on the world’s largest search engine. And while it sounds similar to a separate Google scheme called Google Posts, a company spokesperson told The Verge that the new project is currently unnamed. As for Posts, Google says that this is an “experimental new podium” that allows users to “communicate with text, images, and videos directly” on Search, albeit only for U.S. presidential campaign results for the meantime.
“This is an experimental search feature we are testing, but it is not tied to Google+,” the Google representative explained. “We are currently experimenting with presidential candidates and just started with some SMBs for a select pilot period.”