Online ads attract teenagers to try electronic e-cigarettes – Maine News Online

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Online ads attract teenagers to try electronic e-cigarettes

A new US study has found that teenagers are more attracted towards e-cigarettes after seeing their promotions online. The researchers conducted the study to see which e-cigarette ad formats were most convincing for teenagers.

For which, they analyzed data from the 2014 National Youth Tobacco Survey of around 22,000 middle school and high school students from grades 6 through 12, the time when youngsters are around 12 to 18 years old.

Teens were asked on how often they used different types of tobacco products and how frequently they have encountered ads for these items. Middle school students who said that they saw newspaper ads for e-cigarettes ‘most of the time’ or ‘always’ were 87% more likely to use e-cigarettes.

Daily viewing of e-cigarette promotions on television shows and movies was linked with 80% greater odds. Advertisements in retail settings were more effective than print or movie promotions.

Middle school kids said that they daily watch e-cigarettes advertisements. They were found to be almost three times more likely to use the products than the ones who have never seen the ads.

Study’s lead researcher Dr. Tushar Singh of the Office on Smoking and Health at the US Centers for Disease Control and Prevention in Atlanta, said that last year’s CDC data has unveiled that three million middle and high school students said that they were users of e-cigarettes.

“E-cigarette ads use many of the same themes used to sell cigarettes and other conventional tobacco products, such as independence, rebellion and sex, affirmed Dr. Singh, who also found that there are many online vendor websites that are very easy for youth to enter and make purchases.

The research highlights show how ads for traditional cigarettes encourage smoking, William Shadel, a senior behavioral scientist at RAND in Pittsburgh.

A report published in News Week revealed, The CDC begins tracing youth tobacco use rates every two years. By 2010, they are able to report, “During 2000–2009, the prevalence of current tobacco use among middle school students declined (15.1 percent to 8.2 percent), as did current cigarette use (11.0 percent to 5.2 percent) and cigarette smoking experimentation (29.8 percent to 15.0 percent).” Three years after the CDC begins tracing data, the ?rst mass-produced electronic cigarette is invented in China by Hon Lik.

The World Health Organization (WHO) declares it does not consider the e-cigarette to be a legitimate smoking cessation aid. The Electronic Cigarette Association—a trade association made up of electronic cigarette producers, distributors and retailers and whose aim is to speak on behalf of the electronic cigarette industry—is formed.

“Electronic cigarette (e-cigarette) use has been rapidly rising among adolescents in the United States. As opposed to cigarettes, no federal regulations currently exist for e-cigarette advertising. A large number of outlets promote e-cigarette sales including retail stores, the Internet, and digital and print media. Although previous work has suggested a connection between tobacco advertisement exposure and product use, the influence of different advertisement sources, specifically for e-cigarettes, had not been investigated,” according to a news report published by 2MinuteMedicine.

By reviewing the results of the 2014 National Youth Tobacco Survey, researchers found that e-cigarette users tended to have greater exposure to e-cigarette advertising. Furthermore, the odds of e-cigarette use were significantly increased in middle and high school students who frequently encountered advertisements when compared to those who rarely or never saw them. Among the outlets considered, frequent Internet advertisement exposure was associated with the largest increase in the odds of e-cigarette use.

A report published in Sentineland Enterprise said, “Days before the state Senate is scheduled to debate a bill that would raise the minimum age for purchasing tobacco, Gov. Charlie Baker says he supports banning the sale of cigarettes and other tobacco products to people under 21. Baker said Friday that he supports the idea of raising the age from 18 to 21, but would need to see the bill’s final language before deciding whether to sign it.”

Senate President Stanley Rosenberg said earlier this week that the “next big matter before the Senate will be raising the legal age to purchase cigarettes from 18 to 21.” Based on eight separate tobacco bills filed by House and Senate lawmakers this session, the Joint Committee on Public Health put together a bill dubbed “An Act to protect youth from the health risks of tobacco and nicotine addiction” that is now before the Senate Ways and Means Committee, and is slated to hit the Senate floor in formal session on April 28.

Online ads attract teenagers to try electronic e-cigarettes – Maine News Online