Starbucks is spending millions to fix its ‘basic’ image problem

4 months ago Comments Off on Starbucks is spending millions to fix its ‘basic’ image problem

Starbucks will go down in history books as the brand that made it OK to charge more than $ 2 for a cup of coffee. But its reputation as a higher end coffee shop has faded — and that has the company worried.
Stock quotes, financial tools, news and analysis – MSN Money